Assistant Connector

Connect Martekio to your AI assistant

Query your AI visibility, competitors, sentiment and recommendations from inside Claude and other AI assistants, in natural language, using the Martekio connector.

What this is

Martekio now exposes a connector (a Model Context Protocol, or MCP, server) that your AI assistant can talk to. Once connected, you can ask the assistant questions about your brand's AI visibility and it will fetch live answers from your Martekio space, then write them up however you need: a summary, a competitor briefing, a monthly client report.

The connector is read-only. Assistants can see your Martekio insights but can never change anything in your account. It can report on any space you have access to, and access is revocable at any time.

Who can use it: the connector is available on every Martekio subscription. On the assistant side, Claude supports custom connectors on every plan, including Free (where you can add one custom connector), while ChatGPT needs a paid plan: custom connectors are not available on the free ChatGPT plan.

Which assistants work

Assistant	How it connects
Claude on the web (claude.ai)	Sign in: paste the URL, log in to Martekio, pick a space
ChatGPT (chatgpt.com)	Sign in: paste the URL, log in to Martekio, pick a space

Both assistants use a sign-in flow: you paste one URL and approve access with your normal Martekio login, no token to copy.

Get your connection details

In Martekio, open Help & Settings → Connect AI Assistants (under Connections). You will see:

The server URL for the connector.
Your API token (masked; click the eye to reveal, or use the copy button).

Connect to Claude & ChatGPT on the web

No token needed: you paste one URL, then approve access with your Martekio login and choose which space to share.

Claude (claude.ai)

Copy the MCP server URL: https://api.martekio.com/mcp
In claude.ai, go to Settings → Connectors → Add custom connector.
Enter Martekio in the Name field.
Paste the URL into the Remote MCP Server URL field.
Click the Add button.
Confirm the connection to Martekio; you are sent to a Martekio sign-in. Log in the way you normally do.
In the "Allow Claude to connect?" window, select a default space and click Allow access.

You have now connected Claude to Martekio's visibility insights.

ChatGPT (chatgpt.com)

Note that a paid ChatGPT plan is required to add MCP connectors.

Open Settings → Connectors → Create (custom connector).
Paste the server URL https://api.martekio.com/mcp as the MCP server, and add it.
ChatGPT sends you to the Martekio sign-in. Log in, choose which space to grant, and approve. You are returned to ChatGPT, now connected.

ChatGPT plan required: custom connectors are not available on the free ChatGPT plan. You need a paid plan (Plus, Pro, Business, Enterprise or Edu), and you may have to turn on Developer Mode (Settings → Connectors → Advanced) before the Create option appears. If you do not see a way to add a custom connector, this is why. Claude does not have this requirement: custom connectors work on every Claude plan, including Free, which allows one custom connector.

Because you sign in and pick the space yourself, these connections work cleanly when you manage several brands: each connection is granted to the space you choose, and you can switch between your brands later just by asking.

What you can ask

You never call the tools yourself. You just talk to the assistant in natural language and it decides which tools to call, often chaining several to answer one question. Some examples, grouped by what you are trying to do:

Understand your visibility

"What's my AI share of voice per assistant, and which one is my strongest?"

"How has my non-branded share of voice trended over the last 60 days? Any notable shifts?"

"How favorably are AI assistants talking about my brand? Show sentiment per assistant."

Study the competition

"Who are the top competitors being cited instead of me this month, and how do my own citations compare?"

"Which conversations do my watched competitors own outright, where am I completely absent?"

Compare two brands

If you have access to more than one space, you can pit two of your brands against each other. The assistant pulls each brand's figures and lays them side by side.

"Compare the AI share of voice of The Gilded Wardrobe and Arden Noir this month. Which brand is more visible, and on which assistants?"

"Put The Gilded Wardrobe and Arden Noir side by side on non-branded share of voice and sentiment over the last 90 days, and tell me who is pulling ahead."

Read the actual answers and act

"What did Gemini actually say when asked about organic skincare? Quote the key part."

"What are my three most urgent recommendations, and what strategic themes do they group into?"

"What keywords am I currently tracking, and which of them are non-branded?"

Google AI Overviews

"How am I doing in Google AI Overviews, presence, visibility and citation rate, split branded vs non-branded?"

"Which of my keywords rank on Google but the AI Overview doesn't cite me? Show a few examples."

"For the queries where an AI Overview appears and I rank, how often does it actually cite me?"

Traffic from AI

"Which AI crawler bots are hitting my site, and how often?"

"How much human traffic is ChatGPT and Perplexity actually sending me, and what share of my visits is that?"

"What are the top landing pages people reach from AI assistants?"

Where AI gets its information

"When assistants answer about my topics, which sources do they lean on most, Reddit, Wikipedia, YouTube?"

"How often is each of the sources I track cited, and by which assistant?"

"Which subreddits do AI assistants cite for my topics, and link me the posts."

"Split the subreddits AI cites by branded and non-branded queries, and show me the posts on each side."

"What are the Reddit threads AI keeps citing about my category actually discussing, and who started them?"

"Summarize the top three Reddit threads AI cites for my topics and suggest whether it's worth joining those conversations."

The health of the pages AI cites

"Are any of my pages that AI assistants cite broken or slow?"

"Compare my cited pages against my competitors' cited pages: load time, meta tags, structured data. Where am I technically behind?"

"Which of my pages does AI cite most, and do they all have meta descriptions and structured data?"

Housekeeping

"What Martekio spaces do I have access to, and which one is the default?"

"When was my last analysis run, and how many keywords did it cover?"

"Who has access to this Martekio space?"

The showpiece

"Write a one-page monthly AI visibility report: share of voice, how it's trending, my top competitors, my citation gaps, and the three most urgent actions. Format it as an email to my marketing team."

The full tool set

Twenty-eight read-only tools. You do not need to remember these; they are listed so you know what the connector can reach. If you would rather ask than read, "what can you do with my Martekio data?" makes the assistant call get_capabilities and present the same thing as a menu.

Tool	What it returns
list_my_spaces	The brands this connection can report on, and which is the default. Only relevant if you manage more than one.
get_space_profile	Which brand a report is about: name, websites, country, and the brand identifiers that make a prompt branded.
get_sov_summary	Latest Share of Voice per assistant, total, branded and non-branded.
get_sov_trends	Share of Voice over time per assistant, to describe movement.
get_top_competitors	Your Competitive Threats ranked by how often they are cited, with your own citations for comparison. (Flag your rivals as Competitive Threats in Curate Competitors, on the Competition Explorer, first.)
get_citation_gaps	Prompts your Competitive Threats are cited on while you are not cited at all.
get_chatgpt_ads	Sponsored ads ChatGPT showed for your tracked topics, by advertiser, with served vs shown counts and whether each is your own brand or a competitor. Ask "which advertisers are buying ChatGPT ads against my topics?"
get_sentiment	How favorably assistants speak about you, per assistant, with an average score.
get_prompt_group_performance	Your Share of Voice, visibility and sentiment for each Prompt Category or intent in your latest analysis, branded and non-branded. Ask "what is my share of voice for each prompt category?" or "which intents am I weakest on?"
get_industry_insights	How you perform against your industry peers (Industry Insights): your own all-time metrics next to the peer average for your sector, per assistant, with the gap between them; the percentage of non-branded and branded responses that cite or mention you, plus average citations and mentions per response.
get_google_ai_overviews	Google AI Overview performance: presence, visibility and citation rates (all/branded/non-branded), plus how your organic ranking converts into AI Overview citations (fully visible / ranking overlooked / AI-only / invisible).
get_recommendations	Current visibility recommendations, prioritized. During a free trial this returns the highest-ranked recommendations only, with a note explaining the rest unlock on subscription.
get_impact_actions	Your recommendations grouped by the work they describe, ranked by how many separate analyses reached the same conclusion. Ask for this when you want to know what to prioritize or what keeps coming back, rather than one analysis's list. During a free trial this returns the top-ranked actions only, with a note explaining the rest unlock on subscription.
get_backlog	Your Visibility Backlog: the work you have actually picked up, as opposed to what was suggested. Items come from recommendations, from weekly tips, or typed in by hand, each with whether it is done, when it was added and who completed it. Ask it what you are working on, what has been finished, or whether a recommendation was acted on. During a free trial the items that came from recommendations are not listed, for the same reason the recommendations themselves are previewed; your own manual items and weekly tips always are.
get_agentic_traffic	AI bot (crawler) visits to your website (Agentic Traffic).
get_ai_referrals	Human visitors arriving from an AI assistant: total, per source, top landing pages, and their share of your site's traffic.
get_influential_sources	Where AI assistants get their information: how many responses cite each of your own influential sources (the list you curate in Manage Influential Sources), with per-assistant citation counts and unique URLs.
get_top_subreddits	The subreddits AI assistants cite most for your topics, each split by branded and non-branded queries with the actual Reddit post URLs on each side.
get_reddit_threads	The Reddit threads AI assistants cite: subreddit, post title and date, an excerpt of the post, which assistants cited it (split branded vs non-branded), how many people took part and who started it.
get_cited_page_health	The technical health of the pages AI cites: your pages compared with competitors' pages on load time, broken links, meta tags and structured data, with any broken pages of yours flagged first.
get_ai_responses	The actual AI reply texts, with sentiment and citation flags.
get_analysis_sessions	Your recent analysis runs: date, keywords processed, assistants covered.
get_collaborators	The people with access to the space: name, email and role.
get_tracked_prompts	The keywords and prompts you track, optionally filtered branded or non-branded. (Named `get_tracked_phrases` until 28 September 2026; a saved prompt using the old name needs updating.)
get_prompt_movers	(Named `get_phrase_movers` until 28 September 2026.) Which of your tracked prompts are gaining or losing AI visibility: each one's citation rate now against the previous equal window, the change in percentage points, a trend label, and a per-assistant breakdown. Prompts with too few answers in either window to be reliable are left out.
get_visibility_report_prompt	The ready-to-run AI Visibility Report prompt for the space, so you can generate the full branded report in the assistant itself. Martekio offers several named reports: ask for one by name, or leave it out for the default. It returns your own saved version of that report when you have one, or the standard one when you do not.
get_brand_logo	Your brand logo as embeddable image bytes. Used automatically when a generated report needs your logo, because fetching it from a URL fails inside a sandboxed assistant.
get_capabilities	A catalog of everything this connector can do, grouped by area, each with an example question. Ask "what can you do with my Martekio data?" to get it as a menu.
get_documentation	How Martekio itself works: what a feature does, how to read a dashboard, what a metric means, how to improve your visibility. Ask "how does Share of Voice work?" or "what is the Competition Explorer?". This is product help, not your account numbers.

Every tool is time-windowed where relevant (default: the last 30 days, or 90 for trends) and you can just ask for a different period, for example "over the last quarter".

Working across several brands

If your Martekio account has access to more than one space (generally the case if you have an Agency or Group subscription containing multiple spaces), a single connection can report on all of them, you do not need a connection per brand. On the sign-in flow you pick a default space; after that you switch simply by naming the brand:

"How did The Gilded Wardrobe do on share of voice this month?"
… then …
"Now show me the same for Arden Noir."
… or even …
"Compare The Gilded Wardrobe and Arden Noir on non-branded share of voice."

To see which brands you can query, just ask the assistant "which brands can this connector see?" (or "list my Martekio spaces") at any time. It returns every space you have access to and marks which one is the default.

The assistant passes the brand you name to each tool, and Martekio checks it against your own access on every call, so you can move between your brands freely but never see one you are not entitled to.

This also includes spaces you have been invited to as a collaborator, not just the brands on your own subscription: if you can open a space in Martekio, the connector can report on it.

Security and control

Read-only. No tool can change anything in your account.
Scoped to you. A connection only ever reaches the spaces you personally have access to. It cannot be steered from the assistant to another brand's data, every space you name is checked against your own access on each call.
Revoke any time. Removing your access to a space, or disabling the account, cuts the connector off from that data on its very next request, and removing the connector in the assistant ends it entirely.
Sign-in destination is shown. On the web/ChatGPT sign-in flow, the approval screen tells you exactly where your data will be sent, so you can spot an impostor before approving.

Good to know: support for custom connectors, and exactly where the settings live, varies by assistant and plan, so the steps above may differ slightly in your version of Claude or ChatGPT.